Reactional Music is a commercial, technical and creative framework for next-generation musical experiences. Generative composable music connects music and games creatively and commercially. Reactional is changing the way we experience, interact with and enjoy music in games. We do this by enabling any song or music to be generated in real-time around the user. Reactional Music’s Engine reacts to every movement in the game, making the music you love an integral part of the game you love and opening a new era in music personalisation. The Reactional ecosystem includes tools for creating Reactional Music, a cross-platform Reactional playback library that allows music and sound to be embedded in games along with a marketplace for curating, distributing and selling music and sounds in games and on interactive platforms and services. Reactional also dramatically improves workflow for music development in games. For games developers, creators and publishers, Reactional unlocks music’s value in games with access to worldwide rights cleared music and a new era for creation, collaboration, partnerships and opportunity. For music rights holders, Reactional enables music to become an in-game purchase for gamers and a music delivery platform for developers. And for the world's gamers, your favourite music can now be a part of your gameplay, reacting to your actions and movements in your game or interactive experience, creating new levels of personalisation and self expression. The Reactional Engine also enables the next generation of immersive music. The core technology is an adaptive and truly interactive music engine that blurs the line between a playable instrument and a composed piece of music. The Engine can take any type of data input ranging from motion sensors to game parameters and transform it into music in real-time.