How can different communication channels be cleverly combined? How can PR be integrated into a sales campaign or customer education? How can a richer brand and customer experience be created, which is known to become more and more a decisive factor for conversion? The solution is called Augmented Reality. With the snoopstar AR technology platform, we put additional information on print media (that can even be a bank note ...). For example, moving images, linking buttons to the hotline, or direct links to the shop. Everything that could help the consumers to convert. Because at the end of the day, that's what Marketing is all about. snoopstar is the award-winning augmented reality platform of the Düsseldorf-based snoopstar GmbH. In its first year, the company did win the Digital Champions Award from Wirtschaftswoche and Deutsche Telekom. In 2021 three German Brand Awards were added: one with their key client ALDI Süd and also one as Digital Brand of the Year! As usual for a technology company, snoopstar is of course also available as SaaS and as a White Label solution to be integrated into existing Apps.