Formed by the coming together of the continent’s most respected travel and tourism experts to create a new type of entity geared towards helping tourism businesses recover and thrive in a rapidly changing landscape. ITG knows that creativity, collaboration and ‘big thinking’ are essential in meeting the challenges facing many destinations and brands. Pooling together the resources, experience and propriety tools of the founding agencies gives global destinations and brands a powerful marketing partner in Europe. The events of the past year only accelerated the change already taking place within travel and tourism. New distribution channels, super-charged adoption of digital media and rapidly changing technology have disrupted how the business of travel was ‘done’. With offices in Amsterdam, Paris, Munich, Madrid, Milan, Frankfurt and London; International Tourism Group provides flexible access to the European market, unrivalled intelligence and an efficient way to reach the world’s most valuable travelling audience.