Natural High transforms youth behaviors around drug and alcohol abuse through the power of positive example. We engage culturally relevant storytellers who kids admire and trust and work with these influencers to create free and impactful content for educators and parents. Our evidence-based program is used in all 50 states and makes use of current scientific findings on youth behavior, brain development, social norming, and substance abuse prevention. The latest scientific research speaks to the power of positive example, of engaging influencers to create change in culture, and of course — the power of the natural high. This research shows that when young people find their true passions — those activities that uplift, motivate, and inspire them — and are supported in these choices by family, friends, school, and community, they are more likely to avoid drugs and alcohol.