Our tequila is named after our founder, Eduardo “Lalo” González, the nickname given to him by his grandfather, the father of premium tequila, Don Julio González. Lalo continues the legacy of his father and grandfather with a bold new approach to perfecting blanco tequila. After nearly a decade in the industry seeing tequila follow many different trends, friends Davíd and Lalo sought to create a truly pure blanco tequila. What began as a small, private batch for our friends & family in Guadalajara turned into a tequila high in demand for its taste and purity, so we are excited to now share LALO with the world. LALO blanco represents the truest and purest spirit on Earth, with no barrels or additives, boldly presenting the taste of the finest agave from the Jalisco highlands. This is why we only make tequila blanco, handpicking the finest agave, and using a traditional cooking process. We distill only twice to maintain the integrity of our agave and add no flavors or additives. Each bottle of LALO is 100% pure. During fermentation, we introduce a proprietary yeast used in Champagne to combine the richness of our agave with the subtle fruity notes of wine. With LALO, our ingredients are only agave, yeast, and water to honor the complex essence of agave.