SINGER22 was launched as both a retail store and website simultaneously in 2003. The site has quickly evolved into one of the Internet's most popular fashion destinations and is looked to by many seeking out new and up-and-coming brands. SINGER22 has been known to launch many new brands and carries the latest in women's contemporary clothing, shoes and accessories. In October 2010 SINGER22, on the back of the successful women's business, launched menswear. SINGER22 has fast become the headquarters for the latest in fashion on Long Island's North Shore. While the retail store's audience is Long Island and the greater NYC metropolitan area, the hugely successful website has global reach, bringing its clients the latest in fashion whether in Shanghai, Hong Kong, Sidney, Los Angeles, Berlin, London, Paris, Dubai or elsewhere. SINGER22 has been quick to adapt to the rapidly changing retail environment and uses all avenues to keep in contact with its ever-growing fan-base. The company is adept at utilizing all the various means of social media be it with Twitter or Facebook. SINGER22 has teamed up with star fashion bloggers and diligently gets across its distinct fashion point of view through seasonal photo shoots and daily posts by star bloggers. SINGER22’s celebrity clientele is impressive, and several that have teamed up to host parties and do appearances at the store include Nicky Hilton, Kristin Cavallari, Lindsay Lohan, Stephanie Pratt and E! News' Catt Sadler.