Priority One is the economic development organisation for Tauranga and Western Bay of Plenty. Our purpose is to build a region that is bold, innovative and future focused, creating a destination of choice for talented, skilled and creative people and the businesses that need them. We are an independent and collaborative organisation that was established by the business community and receives ongoing business support and expertise via business memberships, making us a unique structure for an economic development organisation in New Zealand. The backing of the business community lends us strength, insight and credibility that is crucial as we advocate for change. Priority One is also contracted to deliver economic outcomes by Tauranga City and Western Bay of Plenty District councils, and partners with the Bay of Plenty Regional Council.