Gallery Digital Signage Solutions, is located in Northern New Jersey. Gallery is a division of Vcom IMC, a multinational audio visual company that has been in the business for over 35 years. The Question Most Asked..."Why Replace Conventional In-Store Signage with Digital Signage"...and here's my best response to that question: Digital signage offers many benefits that traditional static signs don’t. These dynamic displays are incredibly versatile, eye-catching. Because these displays can be programmed with animations, videos and sound digital signs grab the attention of the audience far better than a simple static sign. Content can be vibrant, dynamic and full of motion and exciting images, making it hard to ignore. Unlike static signage, digital displays can deliver an up to date and focused message directly to the target audience. Digital signs are easy to update and can display multiple messages or images on one screen, making it easier to make a greater impact on the audience. Centralized control of the digital signage network allows control of hundreds or thousands of displays from one location. Digital signage allows content changes as often as needed without any additional cost. For most industries that still rely on print, each time their message or campaign changes, they have to pay to have all of their printed materials reprinted with the new information. This can become costly over time but digital signs can eliminate the cost of printing and distributing static signs and fliers. While digital displays may require a higher initial investment than printed materials, they can still be cost effective and even earn revenue. Ad space can be sold on the digital network to third parties, which will help recoup the cost of getting started. Digital signage is easy to use and offers great benefits.