Metamoki is recognized as a pioneer in the industry for proving that social games can be turned into successful businesses. Spurning the preconceived notion that games could only be enjoyed by serious gamers, Metamoki set out to create next-generation games that would be accessible and enjoyable for all. Metamoki is the creator of the first massively successful Facebook game–Mob Wars. Metamoki also created the mobile app, Fruit Pop!, which has gained popularity across both iOS and Android platforms, earning a feature in the Google Play Store.