Blueprint provides media and app solutions with a focus on employing user-, consumer-, and audience-based analytics to personalize user experiences (UX) and rich media/content, enhance user-to-user / machine-user interaction, and tailor individualized workflows to drive overall performance. Our core belief is that the intelligent use of data can empower users and businesses. To accomplish this, we employ data modelling, machine learning (ML), decision-making analytics (e.g., predictive / prescriptive algorithms), A/B and multivariate testing, demographic / audience segmentation and targeting, data mining, optimization, advanced statistical methods (e.g., regression, clustering) and other tools with both structured and unstructured data (Big Data).