East of England IDB Ltd is a joint venture company, wholly owned by Ixion Holdings Ltd and Exemplas Holdings Ltd. It was initially established to deliver the Business Link service in the East of England, under contract to the East of England Development Agency (EEDA). From April 2010, East of England IDB will also become the preferred supplier International Trade services, on behalf of UK Trade & Investment in the East of England, and for Inward Investment and Investor Development services on behalf of the East of England Development Agency (EEDA).