Allegiance Retail Services, LLC is a retailer owned co-op that is headquartered in Iselin, New Jersey. Allegiance proudly serves the communities of New Jersey, New York, Connecticut, Pennsylvania and Rhode Island. We provide marketing, advertising, technological and merchandising support to 15 independent supermarket banners (Foodtown, Freshtown, D’Agostino, Gristedes, Morton Williams, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Green Way Markets, Brigidos Fresh Market, Olive Tree Marketplace, Bloomingdale Supermarket by Foodtown, and Shop n Bag), as well as a full line of private label products, including Foodtown, Green Way and Rancher’s Legend. Our mission is to provide independent supermarkets the customized retail services to optimize their success in their unique market place. Independent together!