JL
John Luff
Co-Founder & Managing Partner at Beach Street Holdings
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Work Experience
Co-Founder & Managing Partner
Jul 2019 - Present · 5 years and 5 months
Co-Founder & Co-Managing Member
May 2018 - Present · 6 years and 7 months
Co-Founder & Partner
Jan 2017 - Present · 7 years and 11 months
Company Details
2-10 Employees
Beach Street is pioneering a new segment – barefoot lifestyle destinations and resorts anchored by man-made surfing lagoons. These lagoons provide ocean-like waves and a surfing experience that often rivals the ocean. There are three forces coming together to create this opportunity. Revolutionary wave-generating technology is finally making a man-made wave that replicates and improves on the ocean experience for both beginning and experienced surfers. Beach Street has brought together a team of professionals with deep industry experience in surf, wave parks, real estate and leisure destination resort operations to envision and create this segment.A market for multi-generational vacation destinations centered around surfing and aquatic activities rather than golf or winter sports has created a viable demand for this new industry. Creating an entirely new industry requires experience, vision and authenticity. The Beach Street team has over 50 years of combined experience in surf technology, real estate development, project finance and surf lagoon operations. We are uniquely qualified to lead efforts to develop projects of this scale and we have hands-on experience designing, building and operating similar projects in both surf and other industries. We also have the vision to create truly authentic surf experiences based on a lifetime of surf trips around the globe. Beach Street Development, which is currently working on projects in California, Nevada, Texas, Virginia, Florida and the Caribbean is headquartered in Del Mar, California.
Year Founded
2019
Social Media
Linkedin
Industry
Hospitality, Real Estate
HQ Location
1555 Camino del Mar #315C Del Mar, California 92014, US
Keywords
Real Estate DevelopmentSurf DestinationsResortsHospitalitySurf ParksMan-Made WavesWave TechnologyResort & Destination OperationsSurf Resort Planning & DesigSurf Park Operations
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