The New Zealand Business Roundtable in China (NZBRiC) purpose is: - to provide a regular forum for New Zealand businesses and company executives in China to share ideas, opportunities, challenges, and threats to continuing China business operations, growth strategies, and new value creation; - to facilitate meetings, events, conferences, visitor exchanges, white papers, and other areas on a case by case basis on behalf of the New Zealand business community in China; - to develop a shared voice and platform in China to advocate relevant, timely strategic themes facing the New Zealand business community in China, and support wider New Zealand government and business community initiatives to communicate and socialize emerging themes across the New Zealand business community participants in China - to represent key business interests on behalf of New Zealand in China (corporate, SME, and entrepreneurial endeavors) and ensure there are timely communications with New Zealand Government agencies operating in China and ex officio members advising NZBRiC.