It may seem a little odd to say: although selling cars is what we do, at Toyota, it’s not why we exist. Our brand was founded in 1937 by Kiichiro Toyoda on the back of a powerful idea - and Toyota ideas have led the world since then. Our spirit of innovation is inspired by technology as way of improving lives, bettering society and securing our children’s future. Our mission is to better life for everyone. Because someone has to lead. Twenty years ago Toyota started the hybrid revolution, driven by the idea of burning less fuel and the promise of cleaner air for tomorrow’s generation. Toyota are the world leaders in hybrid technology with more than 10 million hybrid drivers worldwide. Our smart Hybrids have up to 40% better fuel efficiency and 30% less servicing costs. Introduced into the Irish market in 1972 Toyota Ireland is a 100% Irish owned company responsible for the sale and distribution of Toyota passenger and commercial vehicles through its network of 46 dealerships in Ireland. The world over, Toyota is rated No.1. Founded in 1937, Toyota Motor Corporation has grown to become the largest car company in the world. Toyota has been voted the most admired motor vehicle company globally and ranks first for quality and social responsibility within the car industry. Industry observers regard Toyota as the most efficient and highest quality producer of motor vehicles, laying testament to the 'Best Built Cars in the World' tag. Toyota has the best overall resale value of any car brand in Ireland. According to an independent study by cartell.ie - Ireland's largest official vehicle records company. It analysed more than 200,000 data points and it put Toyota on top. Toyota vehicles are the most reliable according to TÜV - Germany's independent certification authority, and a trusted international gauge of quality in the automotive industry. Its 2016 study on reliability once again put Toyota on top. Toyota. Built for a Better World.