CalorieKing® is the most-respected, science-based weight management program on the web. Our revenue comes from the user of our digital weight management tools. Because of this, our products must help our customer manage their weight. From its beginning, CalorieKing rejected an advertisement-based revenue model, because advertisers pay for eyeballs on ads, they do not pay for effective weight management unless it generates traffic for ads. Obesity is closely associated with type 2 diabetes. Joslin Diabetes Center and CalorieKing collaborate to help people with or at risk for type 2 diabetes make more informed choices and reduce the health consequences of the disease. CalorieKing.com was included in TIME Magazine's "The 50 Best Websites of 2011."