Search Engine Optimization Specialist with 6+ years experience driving organic search engine results and managing enterprise-level, pay-per-click advertising campaigns. Client: Cassandra Stone, LLC (01/2009 - Present) URL: www.cassandrastone.com Writing SEO and SEM proposals for clients to give clear guidlines on how clients can improve web-traffic and conversion through highly targeted, and niche, search engine marketing. Establishing new methods and procedures for programmers to ensure files are search-engine-safe and optimized before development begins. Implementing Google Analytics tracking on both secure and public-facing websites using Google-approved methods. Verifying that all code is W3C.org compliant and cross-browser compatable. Writing comprehensive monthly SEO / SEM reports to outline site performance and highlight areas of potential improvement in order to drive future business. Managing keyword density ot create a focused topic to improve organic search results. Leveraging Google-specific site maps and robots.txt files to ensure crawling of deeply nested pages. Implementing white-hat SEO techniques to optimize a website.