Denim Dudes was founded by forecaster and author, Amy Leverton in Spring of 2015. Amy has been working in the denim industry since 2003; for four years as a denim and casual wear designer and the last 15 years in trend forecasting and consultancy where she has led the Denim and Youth departments for the two world’s leading trend forecasting sites; WGSN and Stylesight. After the launch of her book, Denim Dudes, she registered her company in Los Angeles, California where she currently lives and works as an industry consultant. Denim Dudes is primarily a consultancy company specialising in the niche world of denim but encompassing casualwear, youth trends, consumer attitudes and emerging technology. Her clients include Levi’s, GAP, Fred Segal, Kingpins, Tommy Hilfiger, Target and Vivienne Westwood.