Launched in November 2018, Calidad is a lifestyle beer brand that unites the surging growth of the Mexican lager category and consumers’ desire to reconnect emotionally with basic, everyday beverages. Brewed locally in Santa Barbara, Calidad Beer is as familiar and refreshing as your favorite Mexican import but crafted with responsibly-sourced ingredients and infused with the spirit of California. Backed by a strong digital marketing presence, a camera-ready headquarters in West Hollywood (“Casa de Calidad,” naturally), and a heavy festival presence, Calidad Beer continues its quest to become the QUALITY Mexican-style cerveza of choice for beer drinkers everywhere.