Red Lion Hotels Corporation is an innovative hotel company doing business as RLH Corporation and focuses on the franchising, management and ownership of upscale, midscale and economy hotels. The company focuses on maximizing return on invested capital for hotel owners across North America through relevant brands, industry-leading technology and forward-thinking services. With locations across North America, RLH Corporation provides a variety of destinations for business and leisure travelers alike. Groups and meeting planners may also access an assortment of flexible event venues, from spacious conference rooms to elegant ballrooms and private dining rooms. Experienced meeting specialists and event staff ensure that each gathering is a success. The company's complimentary loyalty program, Hello Rewards, is the easy way to get rewards for your next stay. Members enjoy benefits and perks such as late check-out, room upgrades, exclusive offers and introducing, Hello Bucks! Earn 10 Hello Bucks with every Qualifying Stay, with the ability to apply those earnings to any future stay – with no blackouts!