Abu Dhabi-based Serenity Hospitality LLC is a bold new dynamic player in the F&B sector dedicated to creating unique and innovative dining experiences. Our focus is to bring innovation and excellence to the high-growth F&B market across the GCC and beyond. We aspire to be an F&B industry leader in the UAE and abroad. We will achieve this by creating a dynamic, entrepreneurial, high growth F&B business that can seize local and regional opportunities. This includes partnerships with world-famous restaurants as well as crafting our own home-grown brands. Our brands include Meshwari®, a newly launched fast casual Middle Eastern eatery, with 3 new branches in the UAE. In addition, we have acquired the franchise development rights for Dickey’s Barbeque Pit, the world’s largest barbeque restaurant chain from Texas. Serenity Hospitality is proud to bring this barbequing heritage to the Middle East and plans to open 45 branches across the GCC and Lebanon. Serenity Hospitality is owned by SANAD AD, an Abu Dhabi-based investment development house. Extensive local market knowledge and industry experience, coupled with SANAD ADs uncompromising duty of care, diligence and reverence to quality, allow us to launch and manage brands efficiently and confidently.