WHAT WE DO At Vocatus we develop pricing strategies and sales concepts for B2C and B2B business models. In doing so, we do not rely on the assumptions of classic pricing theory. Instead, we systematically leverage the latest insights from behavioral economics to open up additional margins and conversion potential for our customers. For our innovative projects and the successes we have achieved with them, we have already received numerous international awards – including the 8th consecutive “Best Consultants” award from the business magazine brand eins. WHY IT WORKS Since we always derive our pricing strategy and sales concepts from the customer’s decision-making process, we can avoid the typical problems of mere “value-based” approaches and ensure that a theoretically smart pricing strategy can be consequently executed in sales practice. In doing so, we cover the range from an analytically sound strategy to its successful, operational implementation.