HumanBranding is a full-service qualitative research consultancy pioneering the application of Anthropology in marketing and business for over two decades. As a globally recognized leader in humanistic insights, we leverage our Applied Anthropology Thinking™ (AAT) approach to create game-changing business results for our clients around the world. Central to our approach is the Anthropological principle that 80% of what drives human behavior lives at a subconscious and “hidden” level, we go deeper beneath the surface to better understand human behavior, enabling our clients to drive business decisions with unique humanistic insights. HumanBranding is a WOSB (woman-owned small business) operating in the USA and around the world.