ASG Sport Solutions was established in 2006 after securing the agency for Rudy Project in Southern Africa. With its head office in Pretoria, the company today has a distribution network that stretches throughout southern Africa. Though ASG International SRL, based in Bassano (Italy), the company now also has a significant international manufacturing and distribution footprint. The company currently distributes 18 different brands that include: Pinarello road & mountain bikes corratec mountain bikes Deda Elementi bicycle components De Marchi premium cycling bibs Ftech corporate custom cycling clothing Fulcrum road & mtb wheels FFWD road wheels High 5 sports nutrition MOST Pinarello bicycle parts Rudy Project sports eyewear & helmets San Marco bicycle saddles SCICON bicycle bags SIDI road & mountain bike shoes SIXS carbon sports underwear Solargenome solar powered bags Veloflex Italian hand made tubulars Zefal bicycle accessories Partners with ASG Events & ICE ID medical bracelets With a firm commitment to cycling development, ASG started investing in professional cycling and sponsors more than 2,000 South African elite and professional athletes yearly