The Ownershift purpose is to enable a substantial diversification of ownership in Sweden within the span of a lifetime. We believe that we would have a better society for all if power through ownership were more equally distributed between men and non-men, as well as diversified overall. We are aiming to push for shifts in all kinds of ownership, such as; land, real estate, capital and companies. We are going to shape our practical methods based on relevant research about behaviour around risk, motivation and similar. We are going to use the power of knowledge, money and a revolutionary spirit to make rapid changes. We are not going to make women and other minority owner groups adjust to the current systems, we are going to add a new system on top of the current one.