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Joel Samuels
Senior Manager, Innovation & Business Development at Maxx Performance
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Work Experience
Aug 2016 - Present · 8 years and 5 months
Senior Manager, Innovation & Business Development
Jun 2021 - Present · 3 years and 7 months
Commercial Development Manager
May 2015 - Sep 2015 · 4 months
Innovation & Business Development Manager
Aug 2016 - Present · 8 years and 5 months
Company Details
11-50 Employees
WE HELP RAW INGREDIENTS REALIZE THEIR TRUE POTENTIAL. Maxx Performance was founded in 2004 with a simple goal: to extend the useful life of food and feed additive ingredients using microencapsulation technologies and bring about true innovation on behalf of our customers and their consumers. Whether we use our own ingredients or source them from our collaborators, here are just a few of the ways we’re making an impact: We innovated the first preservative-free, flavor-masking solution for green tea extract and helped make this in-demand antioxidant a palatable, and profitable supplement We also have a robust platform in place for stabilizing oxygen-sensitive ingredients like probiotics and enzymes to increase thermal stability and to improve bioavailability and nutrient delivery In the midst of the growing demand for antibiotic-free meat protein, we’re pioneering the use of microencapsulates to reduce the need for medicated feed additives in animal production Our leavening system helps bakery manufacturers improve texture, eliminate translucency issues, slow pH transitions and dramatically improve shelf life For every ton of palm oil and palm kernel oil we use, we pay a voluntary premium to a producer who is operating within the RSPO’s strict guidelines for social and environmental responsibility Of course, helping customers meet new consumer demands is only half the story. We apply resources to solving other manufacturing challenges too like improving efficiency and speeding time to market. You’d be amazed at what microencapsulated ingredients can do.
Year Founded
2004
Social Media
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Industry
Food and Beverage Manufacturing
HQ Location
3621 Aerial Way Drive SW Roanoke, VA 24018, US
Keywords
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