StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. We’re talking large-scale social media monitoring, reputation management, SEO, websites, and listings optimization. These dynamics have compelled their own purpose-built branch of the local commerce software ecosystem, which we call multi-location marketing. Our brand and agency readers,  read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors. When we launched in 2009, our mission was to be an online publication that stood as an authoritative voice on hyper-local commerce. The thought at the time was, just like politics, all commerce is local. Meanwhile, a battle was brewing in tech & media circles for consumer engagement and corresponding local business marketing – a “Street Fight” if you will. Over the years, Hyper became Multi. StreetFight’s focus and authority have shifted to the business dynamics of multi-location brands. Operating at the local level – but with national scale and brand prowess – this is an opportune, rapidly evolving, and influential segment of the local commerce ecosystem.