Robin Wight CVO, President of the advertising and marketing group, Engine, founded the Ideas Foundation in 2003. He was aware that many young people were not achieving within the academically structured secondary education system. Suspecting that many of these young people were highly creative and a vast pool of untapped talent was being wasted, he set up the Ideas Foundation to address this issue. The aims of the Ideas Foundation are as follows:  To identify and nurture creatively gifted young people who are not currently thriving within the academically focused education system  To give them give them the skills they need to gain employment in the creative industries  To improve diversity in the creative industries