Edgell Communications is a business-to-business media company with market-leading information products that serve the information technology and seasonal merchandising markets. Edgell's Technology Group consists of 6 magazine franchises (RIS News, Consumer Goods Technology, Hospitality Technology, Apparel, Mobile Enterprise and Vertical Systems Reseller) that produce a combined 15 executive conferences, 8 custom events, 50 Web seminars, 40 whitepapers, 40 e-newsletters, as well as benchmark industry research, a comprehensive online media portfolio, custom digital content and custom publishing. Edgell's Seasonal Merchandising Group consists of three magazine franchises (Greetings etc., Selling Christmas Decorations and Selling Halloween). In addition to the annual National Party Retailing Awards, the Merchandising Group also produces an extensive suite of research, custom publishing and new media products.