This book is not just for digital marketers, it is for everyone else who needs to implement a digital solution for their business. Read this book to: * Understand the threat that digital marketers pose to brick and mortar businesses * Examine how marketing has evolved to targeting the digital consumer * Reveal many of the elements of digital marketing that you could be using * Learn the infrastructure required to support digital marketing * Master the key elements of a digital marketing plan * Review case studies that have worked for others * Follow a step-by-step guide to taking your operation digital Whether you are trying to save your business or you desire to take it to the next level with digital marketing, this is the book you need.