We are Forever Beta, an independent creative and innovation company. We help brands stay relevant in what is an ever changing world. We do it by staying at the forefront of culture; by truly understanding people; by developing simple, compelling and flexible strategies; and innovative creative ideas that are relevant, provocative, useful, sharable and fun. And most importantly, ideas that make a genuine difference to business and brands. Whether that’s helping Coop turn a £134 million loss into a £72 million profit; helping Camden Town Brewery sell more beer than ever before in its history or helping Google launch its revolutionary partnership with the FA. If you would like to hear more email us at robing@forever-beta.com.