Established in 1987, Keyland has delivered some of the most complex and acclaimed residential and commercial regeneration developments in Yorkshire. Keyland operates across the region and has a successful track record of regenerating surplus land and property from Yorkshire Water’s portfolio. After three decades of developing a successful formula, Keyland now offers this service to public and private landowners through our Planning Promotional Agreements (PPA) initiative. Consequently our reach is growing and we are now promoting thousands of new homes and millions of square feet of employment space. We acknowledge that we have an increasing opportunity to do good and make a lasting economic, social and environmental contribution. We have learned a lot about ourselves and just how big an impact our work can have on society and with that comes a responsibility to do the right thing. This has led us to develop our Blueprint, which will influence how we behave, who we select as partners, how we engage with stakeholders and the decisions we take on design, delivery and disposal of our projects. At the heart of our Blueprint is the Six Capitals model of sustainable development – a model which places an emphasis on living within natural limits but also increasing social, human, intellectual, manufactured and financial value. In moving beyond traditional measures of financial ‘value added’, we believe that our Blueprint represents a more complete, realistic and holistic assessment of the total value generated by our developments.