fredi is a quarterly lifestyle magazine by Whatever Publishing that caters to the vast majority of affluent male and female adults, ages 22-65. Our editorial consists of expert writers from a variety of categories. We interview, photograph and converse with high-profile and dynamic individuals to bring you the best stories across the GTA. With an emphasis on food recipes,restaurant and dining, entertainment, beauty and fashion, travel, health and fitness, automotive, sports, real estate and city news, fredi brings you the most compelling stories. Our readers are regular consumers in the city who have a profound interest in quality businesses and stories. They want to be well informed and fredi magazine fulfills that desire with prime editorial concepts. Our advertisers are people who are passionate about their business and want to share it with 416 and 905-ers. fredi is chic, fredi is unique, fredi is compelling and fredi is your source for everything in the city.