Launched in 2011, Boom Cycle pioneered the indoor cycling phenomenon in the UK; a trend that has changed the way consumers integrate fitness into their lifestyle. Not just an indoor cycling studio, Boom Cycle engages riders mentally as well as physically through their unique coaching experience. A programme designed by model and fitness entrepreneur, Hilary Rowland and entrepreneur, Robert Rowland with a vision to create an experience that gives riders the chance to escape their individual concerns and daily responsibilities. With the lights low and a world-class sound system up, riders are swept away and immersed into the ultimate mindful ‘party on a bike’ experience where they’re encouraged to lose themselves in a sweaty, wild moment of joy, allowing them to really #CutLoose. Boom Cycle has established itself as a leader in the indoor cycling studio sector, opening five studios over six years. Currently located in Holborn, Hammersmith, Monument and London’s iconic Battersea Power Station development, Boom Cycle will launch their next site early 2019.