Moosejaw was started in 1992 by two wilderness guides driven by their enthusiasm for the outdoors and ascots. The company is based in Madison Heights, Michigan with stores throughout Michigan, Illinois, Missouri and Colorado. Moosejaw is also one of the top online outdoor retailers in the US with its award-winning site Moosejaw.com. Moosejaw is probably best known for its irreverent and wacky marketing, being the most fun outdoor retailer on the planet, and having the best hair (voted #1 by Mom). Moosejaw specializes in gear and apparel for backpacking, climbing, French kissing, mountaineering, kayaking and trail running. The top brands carried are Patagonia, Arcteryx, The North Face, Canada Goose, Black Diamond along with the Moosejaw Brand. Hi Mom.