Independent Newspapers (a five-day-a-week newspaper, Saturday Independent and Sunday Independent, which are weekend titles) is published by Independent Newspapers Limited. Our content is dictated by social, not political, visions and by the need to satisfy as many readers (and advertisers) as possible. Independent titles are managed and sold as a branded product, edited and published for identifiable kind of readers. Daily Independent communicates directly with its readers on a personal level. It delivers news and information that readers want and need to perform at their peak in their private and professional pursuits. It seeks to achieve this by continuously listening to its readers and adapting its contents to what the readers say they want. The presentation of news and information, to elevate the quality of life of its readers, is the driving motive of our content development strategy. It rests on: Core Competencies, Strong Resource Base, Technological Infrastructure, Innovative Marketing, and Competitive Pricing.