JL
Jim Lunger
Vice President Data Analytics at Thoroughbred Research
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Work Experience
Vice President Data Analytics
Sep 1994 - Present · 30 years and 3 months
capital holding corp
Research Analyst
Sep 1989 - Sep 1994 · 5 years
Vice President
Sep 1983 - Jan 2009 · 25 years and 4 months
Company Details
201-500 Employees
Thoroughbred Research Group is a full-service research firm dedicated to exceeding client expectations. We have the expertise and infrastructure to conduct every phase of even the most complex, multi-mode research projects. With extensive capabilities in mail, phone, and online research methodologies, you benefit from our 35+ years of marketing research experience. Thoroughbred is known for its rigorous collection of high-quality data and for expert application of quantitative methods in sample design and statistical analysis of data, as well as our application of new technologies to existing survey research methods. Our qualitative team will conduct focus groups (online or traditional), online bulletin boards, in-depth interviews or ethnographies to fully understand the beliefs and preferences of your target audience. The Thoroughbred team of experts will consult with you to determine the most appropriate methodology and research strategy to answer your most challenging questions. Whether quantitative or qualitative, from Brand Health (using our ThoroughBrand® Brand Health tool) to Product Testing and Customer Satisfaction; we are your trusted source for research design, data collection, analytics and reporting. Consultative. Trusted. Dependable.
Year Founded
1976
Social Media
Linkedin
Industry
Market Research
HQ Location
1941 Bishop Lane Suite 1017 Louisville, KY 40218, US
Keywords
Market ResearchData CollectionFocus GroupsQuantitativeQualitativeAdvanced Analyticsand Reporting
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