dig is an ethnographic and innovation consultancy. we help transform businesses by instilling genuine empathy. we foster deep customer understanding through magnificent storytelling. our work propels sustainable innovation. we believe that developing insights and bringing them to life in engaging and emotional ways is the best way to inspire change, create innovative and relevant ideas, and ensure cross-functional alignment. since 2001 dig has created consumer insight films that generate and communicate consumer, strategic and brand insights for a growth-driven companies including kraft, capital one, allstate, reebok, p&g, domino's, unilever, glaxosmithkline, intercontintental hotels group (ihg), yum brands, and wells fargo.