CU Student Choice helps credit unions meet the evolving needs of the next generation of members. Our vision began with an education line of credit in 2008 and now has grown to include student loan refinance, skilled trades lending solutions, referral programs, next gen lead gen and a proprietary loan origination system. Student Choice has partnered with more than 300 credit unions to facilitate student lending solutions that lead to better financial decisions, long-term relationships, and sustainable, high-quality loan assets.