Insights and Motivation are where we excel. Understanding customers and driving response are the best ways to turn our clients into heroes. We employ the AIDA model (Attention, Interest, Desire, Action) and believe that thorough research and analytics provide the insights to develop brands, campaigns and marketing programs that motivate the desired response. Every marketing company has its bias. At The JAY Group, we favor a strategy that is heavy on response marketing. Motivating a click, call, or visit is what we do best, because our clients are measured on their ability to drive revenue.