Every day at Pretzilla, we wake up excited to bake fresh soft pretzel buns that deliver authentic pretzel flavor using the same high-quality recipes we’ve used for over a century. And with that artisan baking foundation, we're constantly dreaming up the tastiest, most innovative pretzel creations that delight our consumers. You’ll recognize Pretzilla by our fresh baked classic pretzel taste, rich mahogany color, fluffy texture and perfect chew. Because of our high quality ingredients, our portfolio of soft baked pretzels command a premium price that is incremental and profitable for our retail and food service partners. America’s #1 Soft Pretzel Bread! Real Pretzel flavor, because it is.