BB&A recognized the need for a new type of publisher’s rep firm ... a company dedicated to maximizing sales results for each of its publishers with the same accountability and professionalism as an in-house employee. This model provided publishers with a low-cost alternative to fixed costs offices during a time of transition to the more lean profit margins faced at our founding in 1990, and that continues today. The company has been built with professionals who, in addition to having all the requisite selling skills, have strong advertising/media backgrounds in print and digital.