Vermouth entered the $9B lipstick market in the fast-growing segment of clean, sustainable beauty offering premium, clean-formula lipstick in innovative, delightful, biodegradable packaging. Vermouth is upending traditional beauty industry practices by addressing three major issues: 1. Environmentally damaging packaging and formulas 2. Unhealthy and harmful ingredients 3. Marketing not relevant to or respectful of real women. Women know they're not treated well by the beauty industry and spend anyway. Disruptors are succeeding by addressing one or two of these issues. Vermouth solves all three. The Vermouth concept is to offer a curated, capsule "lipstick wardrobe." Vermouth's lip crayons come in a "flight" of five curated colors that can be blended for variety. They are named after the days of the week to simplify busy women's daily decision making. Vermouth's formula is healthy, plant-based and contains over 70% nourishing oils and butters. The packaging is fully biodegradable.