From Shinsegae and E-mart, the first department store and discount store of Korea, to premium outlets… Over the past 80 years, Shinsegae has been leading the affluent living culture of Korea by ceaselessly striving to advance in the distribution industry. The path Shinsegae has been pursuing is indeed the history and traditional of distribution indistry in Korea. Now, Shinsegae is creating a happy world through continuous value creation for customers and new attempts that take the world by surprise. Shinsegae is endeavoring to achieve harmonious coexistence with all stakeholders by realizing transparent and fair management while cooperating with and competing against others in the global stage. Based on respect and consideration for people, understanding of customers and corporate social responsibility, Shinsegae is making a new world where dreams of the future come to reality. The story of Shinsegae for you begins anew each day.