Rustan's is the Philippines' leading upscale and luxury retail destination, known for its unparalleled range of prestigious brands and quality merchandise. Founded in 1952 in the elegant living room of husband and wife Bienvenido Tantoco Sr. and Gliceria Rustia-Tantoco in San Marcelino, Rustan's was among the earliest to introduce renowned international brands to discerning Filipino shoppers and visitors. Rustan’s earned the exclusive rights to market some of the world’s greatest brands in the Philippines, such as Chanel, Christian Dior, Cartier, Yves Saint Laurent, Lanvin, Salvatore Ferragamo, Oleg Cassini, Charriol, Lalique, Christofle, Lladro, Cristalerie Daum and the iconic trailblazer in cosmetics, Helena Rubenstein. Rustan’s was the FIRST IN THE WORLD to ever receive a licensing agreement from the venerable House of Christian Dior and Charles Jourdan. Marks & Spencer granted its first Asian franchise to Rustan’s even before it opened in Hong Kong. Rustan’s was also the first to be granted the rights to manufacture Oleg Cassini in the Philippines. Such was the foresight and energy of its foundress, Gliceria Rustia Tantoco. Rustan's has made a name for its dedication to class, taste, and style, and reflects the vibrance, growth, and cosmopolitan nature of the Philippines. With stores located in key urban centers, Rustan's has a reputation for refined service, exciting events, and quality amenities. Rustan's also gave the Philippines many firsts: the first-ever gift certificate, the first-ever wedding registry, and the first-ever loyalty program Frequent Shoppers Plus (FSP). As it celebrates 71 years of the Extraordinary, Rustan’s continues to reinvent itself and innovate, committing today as it always has: “serving only the finest.”