Our service aims to shift the center of the gravity from advertisers to users in order to create a horizontal and interactive digital advertising ecosystem. Our first step is to establish a tokenized advertising ecosystem collaborating with our partners and relevant companies we have. We call these strategic partners, as ‘Tokenized Advertising Alliance’. weBloc will build a brand new blockchain advertising platform by applying token economy based on the blockchain to the conventional digital advertising ecosystem and by the direct participation at the same time.