Palmyra Brands is a Flemish family holding company, which supports and assists the companies of which it controls a part, with a long-term vision and respect for sound governance. The keyword in everything it undertakes is always co-entrepreneurship. The group was established in 1979 as a builder and operator of retirement homes and over time has become a leading service and care provider for the elderly. Palmyra Brands is shareholder in one of Europe's largest groups of private retirement homes (Colisée) and constantly expands its investment portfolio. The name Palmyra Brands refers to the holding company's origins and its family roots. One of the first names of the four Van den Brande brothers’ mother was Palmir, hence Palmyra. She was the founder of the company. ‘Brands’ refers to the family's surname, Van den Brande. It also indicates that our group invests in various brands, which each operate as a separate company and brand, but which are all part of the Palmyra Brands group. The group's equity amounts to more than 49 million euros. It generates a turnover of over 258 million euros, with a workforce of 334 employees.