An ‘undertow’ is a strong pull in a different direction. To create it you must first know the way the flow runs, then forge a surprising new route. This is the way Undertow Media conducts its day-to-day business. While this is true and makes sense of our name, we know even one-man bands with no clients can say clever things. You’re here because you want to know we’re credible. While somewhat ironically we don’t like tooting our own horn, as a quick summary agency founder Greer Bland started the New Zealand business in 2013 after running the consumer division of a large Australian agency comprising 40 staff. Before she left to bring all she learnt back home, she had already signed up a number of clients who needed NZ support and knew her style. From there, she convinced businesses that had never had an on-the-ground agency to come on board. Many of these clients are still with us today. Long-standing senior team members Gina Williams and Hayley Urry were brought on board to steer the ship. Through their leadership, we’ve expanded our services to be the leader in influencer relations, copy that sings on social, smart news plays that get the 6pm slot, content that converts and events that are talked about for weeks. We’ve since built an almost faultless team of 13 professionals that have helped rally a gold standard in communications across every possible service we provide. Every day our epic team enters our Grey Lynn studio and showroom to tell stories and make hay for their clients. We compete against ourselves to be better every day.