RUSSO is a Branding Agency– and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of geographic location, size or industry. Launched in 2001 by CEO/Brand Strategist Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries and geographies. Our branding process, Razor Branding™, permeates all levels of advertising, marketing, interactive, social media and media management – giving us a unique advantage in first identifying our client’s audience, then developing messaging, strategies and creative that builds consumer loyalty and brand advocacy.