True Fit is the leading AI platform apparel and footwear brands leverage to decode size and fit for consumers, driving conversion, return reduction and loyalty for brands. Its expert fit recommendations are powered by fashion's largest dataset to deliver accuracy across the broadest assortment of demographics and product categories including menswear, womenswear, childrenswear, intimates, swim and footwear. Through serving shoppers across its network of retailers’ websites, True Fit delivers rich datasets back to retailers to inform their strategies and initiatives - from marketing and merchandising to sourcing and product development. These data sets serve a tremendous need in today’s shifting market - who is this new shopper and how can they be met with relevance? True Fit is led by an experienced team of executives and leaders from fashion, retail, big data and ecommerce, and is backed by top investors. For more information, visit https://www.truefit.com/business Follow @truefit on Facebook and Twitter and @findyourtruefit Instagram.